Entry No. 5 — the Asheville file — filed under: witchcraft
Asheville Pagan Supply
The store trades under two names — Asheville Raven & Crone in the local directories, Asheville Pagan Supply online — and occupies Suite 207 on the second floor of a strip plaza at 640 Merrimon Avenue, marked by a raven holding a key. Open since July 2014, it is witch-owned and stocks working supplies rather than souvenirs: candles, magical oils, incense, bulk herbs, bath products, and divination tools, most of it made by local practitioners. The billing is North Carolina's only 'Old Age' metaphysical supply store, and the inventory leans botanical, organic, and priced for people who actually burn what they buy. There is an elevator, a calendar of in-store classes, and a roster of house readers.
→ Three at a time, never the same twice — explore weird Asheville
The story
The store answers to two names and does not seem troubled by it. The website reads Asheville Pagan Supply, business email goes to [email protected], and the house-made products — oils, sprays, smoking blends — are stamped ARC. Whichever name you arrive with, you end up in Suite 207, second floor, middle of the strip plaza at 640 Merrimon Avenue. Their own directions end with the only landmark that matters: look for the raven with the key.
It has been open since July 2014, witch-owned and operated, and bills itself as North Carolina's only “Old Age” metaphysical supply store — a deliberate swipe at the New Age shelf. The stated purpose is less mystical than you'd expect: the owners argue that a visible, ordinary storefront normalizes pagan practice and takes the air out of the stereotypes. The stock follows. Bulk herbs run $3 a packet, shelved alphabetically from alfalfa and allspice through angelica root and ashwagandha. House-made ARC oils are $15, sprays $11, soy candles $13, smoking blends $10. Sourcing leans on local practitioners and craftspeople, with a stated preference for botanical, organic and ecologically conscious — and affordably priced, which the price list backs up.
The catalogue goes deep rather than decorative: seven-day and figure candles, cauldrons, altar bells, chalices and cloths, runes, pendulums, spirit boards, ritual bath kits, resins, uncrossing supplies, deity kits, and a folk-magic shelf built around Asheville's own Byron Ballard. Classes are ticketed through the same shop — recent listings include a $30 sound bath and $40 sessions on tarot and Lammas witchcrafting. Second floor, but there is an elevator, and the store advertises itself as wheelchair accessible and LGBTQIA+ friendly.
What it's like
You park in the plaza lot, find the elevator, and step out into a room that smells like a working herb cabinet rather than a gift shop. Staff open with what you're trying to do, not what you want to buy, and the answer determines the aisle: a candle, an oil, a packet of herbs, and instructions on the order to use them in. The herbs are packeted and labeled, so browsing them is genuinely like reading an index. Nothing here is pitched as a souvenir, which means the honest way to shop is to arrive with an actual intention or admit you're curious — both get taken seriously and neither gets a sales pitch. Check the events calendar before you go; classes sell as tickets and do sell out.
The move: Go after dinner — it's open until 8pm Friday through Monday — ride the elevator up to Suite 207, and each pick a working the other has to assemble the supplies for: candle, oil, herb, and instructions from the staff.
📍 Before you go Second floor of the strip plaza at 640 Merrimon Ave, Suite 207 — look for the raven-with-a-key sign; elevator access and free lot parking. Mon–Sat 10am–8pm but closes at 7pm Tue–Thu; Sun 12–6pm. Some directories list it as Asheville Raven & Crone — same store, same suite.
- 📍 Asheville
- 💸 $$
- ⚡ Up for anything
- 🌗 Indoors
Where: 640 Merrimon Ave, Suite 207, Asheville, NC 28804
Hours: Added 2026-08-25 — confirm current hours before you go.
Pair it with
- Earth Magick — Downtown's version of the same idea, and the useful contrast: Earth Magick sells the reading — four house readers, $2.50 a minute, 15-minute minimum — where Merrimon sells the materials.
- Mother Grove Goddess Temple — Ten minutes south at 70 Woodfin Place, it's the congregation to the shop's supply chain: an actual chapel running public Wheel of the Year rituals open to any tradition.
- DRIP Nordic Sauna — Same north-of-downtown corridor, opposite register — five wood-fired barrel saunas and cold plunges above the French Broad, $35 for a 90-minute community session.
More weird in Asheville
Good to know
Is this the same place as Asheville Raven & Crone?
Yes. Same suite, same staff — the online storefront trades as Asheville Pagan Supply, the business email is [email protected], and the in-house product line is branded ARC. Directories list it both ways.
What are the hours?
Monday 10am–8pm, Tuesday through Thursday 10am–7pm, Friday and Saturday 10am–8pm, Sunday noon–6pm. The late Friday and Saturday close makes it a viable after-dinner stop.
Is it hard to get to on the second floor?
No. It's mid-plaza at 640 Merrimon with a free lot and elevator access to Suite 207; the shop lists itself as handicap accessible.
What does something actually cost?
Less than the incense-and-crystals tourist rate. Bulk herbs are $3 a packet, house sprays $11, soy candles $13, ritual oils $15, smoking blends $10. You can assemble a complete working for well under $50.
Can I take a class?
Yes — they're sold as tickets under Classes & Event Tickets on the store site rather than booked at the door. Recent offerings ran $30 for a sound bath and $40 for tarot and seasonal witchcrafting sessions. Buy ahead; capacity is one second-floor suite.
Plan a visit & invite your people →
Further reading: Official site
last checked: 2026-08-25