Entry No. 20 — the Santa Cruz file — filed under: witchy

Go Ask Alice

An organic herb-and-apothecary storefront on Pacific Ave selling loose herbs, house tinctures, and oddly named blends like "Hocus Focus" and "Rose Chiller" herbal smokes alongside "magical necessities" — locals swap tips on which sleep tincture actually works.

The move: Get a custom herb blend mixed at the counter, then take your tinctures to West Cliff at sunset — it's a five-minute walk from the shop to the water.

📍 Downtown Santa Cruz
💸 $$
⚡ Up for anything
🌗 Indoors

Where: 1125 Pacific Ave, Santa Cruz, CA 95060

Hours: Added 2026-07-20 — confirm current hours before you go.

#apothecary #herbs #tinctures #witchy #downtown

Plan a visit & invite your people →

Further reading: Official site · Yelp · downtownsantacruz.com

last checked: 2026-07-20